Clothing for thought

by Carlie Ballard | June 28, 2014

Many of you may know that I am an active sustainable fashion advocate for change in the fashion industry. I don't just use a small workshop in India or handloom fabrics, or organic cottons, or one transeasonal collection because it all seems quite cool. I do it because it's an ingrained business value of my label.

Fashion is a catalyst for change and all of these processes ensure my label stands for building a stronger voice for sustainability in fashion - changing an industry deeply set in a model that is no longer viable in an ever changing and dynamic business environment is a movement gaining momentum.

Fashion is now a strong vehicle to wear your values - let's follow the lead of this one very inspiring brand I would like to introduce to you from Belgium.

Honest By by Bruno Pieters  - Is a fashion business model like no other. Their philosophy is to offer a garment with 100% transparency from the first button, it's origins, certifications and price through to the fabric, garment care label and beyond.

Their garments are manufactured with people, planet and animal welfare at top of mind too. I guess, however, the most controversial aspect of the Honest By model is the availability of information on the price of every component in the garment, it's wholesale mark up and retail mark up transparency.

 

This is a truly unique business model and one never done before on such detail. below I have shown a set of information available to any consumer looking at the Honest By website. 

This idea of allowing consumers to understand every aspect of the garment they are buying sets the tone of what's to come in the exciting industry of fashion. 

  • Manufacturing details

    Product code: BPS015F2024C055W
    Product description: SLEEVELESS LINNEN WRAP DRESS 

    PATTERN
    Company: Honest by BVBA
    Design time: 14,5 working hours 
    Number of fittings: 3 

    GARMENT MANUFACTURING
    Company: Bewico
    Location: Ruiselede, Belgium
    Address: Bruggestraat 105 – 8755 Ruiselede - Belgium
    Owner: Mr Johan Christaens & Ms Coletter Bergez
    Since: 1956
    Number of employees: 18
    Cutting time: 33 min
    Assembly time: 205 min 
    Ironing: 10 min
    Amount of pieces made: 10 pieces
    Amount per size: 2 pieces

    THIS GARMENT IS 100% MADE IN EUROPE FOR HONEST BY.

     
  • Price calculation

    Product code: BPS015F2024C055W
    Product description: SLEEVELESS LINNEN WRAP DRESS 

    FABRICS
    Fabric: black & ecru herringbone linen
    Price /Meter: 5,65 Euro/m
    Amount used: 1,9 m 
    Total: 10,74 Euro

    BIAS TAPE
    Bias tape: black 100% organic cotton 
    Price / Meter: 0,55 Euro/m
    Amount used: 0,8 Meter 
    Total: 0,44 Euro 

    ZIPPER
    Zippers: 100% recycled polyester tape & brass (nickel free) 
    Price /Piece: 0,3658 Euro
    Amount used: 1 piece 
    Total: 0,3658 Euro 

    SEWING THREAD
    Sewing thread: 100% organic cotton GOTS certified
    Price /Cone: 9,50 Euro
    Estimated cost: 0,5 Euro

    INTERFACING
    Fusible interfacing: black 100% Tencel
    Amount used: 0,30 Meter 
    Supplier does not wish to disclose the price for confidentiality reasons

    BRAND LABEL
    Brand label small:100% Polyester
    Price / Piece : 0,5864 Euro
    Amount used: 1 piece
    Total: 0,5864 Euro

    SIZE LABEL
    Size label small:100% Polyester
    Price /Piece : 0,035 Euro
    Amount used:1 piece
    Total: 0,035 Euro

    CARE LABEL + MADE IN LABEL
    Care label + made in label: 100% cotton
    Price: 0,74 Euro (for both labels)
    Amount used: 1 of each
    Total: 0,74 Euro

    SECURITY SEAL
    Security seal: 100% polystyrene 
    Price /Piece: 0,2 Euro
    Amount used: 1 piece
    Total: 0,2 Euro

    HANG TAG
    Hang tag: 100% FSC recycled 
    Price / Piece: 0,29 Euro
    Amount used: 1 piece
    Total: 0,29 Euro

    COTTON THREAD
    Cotton thread: 100% Cotton
    Price / Piece: 0,016 Euro/m
    Amount used: 0,3m
    Total: 0,0048 Euro

    SAFETY PIN
    Safety pin: 100% polystyrene
    Price / Piece: 0,03 Euro
    Amount used: 1 piece
    Total: 0,03 Euro

    TOTAL COST MATERIALS: 14,53

    PATTERN COST
    Pattern development: 3,30 Euro

    MANUFACTURING COST
    Garment manufacturing: 45,00 Euro 

    DEVELOPMENT COST: This covers the cost of the development of the samples, such as pattern making and digitising. 
    Development: 7,72 Euro

    TRANSPORTATION COST
    Transportation: 8 Euro

     

    BRANDING COST
    Branding: 10 Euro

    TOTAL COST:  88,55 EURO

    WHOLESALE MARK UP: X 2,0
    = 177,09 EURO
    The wholesale mark up covers a part of the Bruno Pieters studio costs such as staff, research, design, utility costs, transportation and office supplies.

    RETAIL MARK UP: X 2,0
    The retail mark up covers a part of the Honest by e-shop costs such as purchasing of new collections, webshop operational costs, rent, insurance, communications, intellectual property rights, maintenance costs, legal and accounting costs and marketing. 

    HONEST BY RETAIL PRICE (excl. VAT): 354,19 EURO
    This price is applicable to non-EU customers. Import duty taxes apply. 

    HONEST BY RETAIL PRICE (incl. VAT): 428,57 EURO
    This price is applicable to EU customers only. VAT is included in this price. 

    NOTE: Due to a discount on the above price from our Sale Periods the final garment price appears different.

       CHARITY
    20% of the annual profit will be donated to various charities chosen by our collaborating designers. 

    NOTE: All prices are calculated per 1 item.

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