Many of you may know that I am an active sustainable fashion advocate for change in the fashion industry. I don't just use a small workshop in India or handloom fabrics, or organic cottons, or one transeasonal collection because it all seems quite cool. I do it because it's an ingrained business value of my label.
Fashion is a catalyst for change and all of these processes ensure my label stands for building a stronger voice for sustainability in fashion - changing an industry deeply set in a model that is no longer viable in an ever changing and dynamic business environment is a movement gaining momentum.
Fashion is now a strong vehicle to wear your values - let's follow the lead of this one very inspiring brand I would like to introduce to you from Belgium.
Honest By by Bruno Pieters - Is a fashion business model like no other. Their philosophy is to offer a garment with 100% transparency from the first button, it's origins, certifications and price through to the fabric, garment care label and beyond.
Their garments are manufactured with people, planet and animal welfare at top of mind too. I guess, however, the most controversial aspect of the Honest By model is the availability of information on the price of every component in the garment, it's wholesale mark up and retail mark up transparency.
This is a truly unique business model and one never done before on such detail. below I have shown a set of information available to any consumer looking at the Honest By website.
This idea of allowing consumers to understand every aspect of the garment they are buying sets the tone of what's to come in the exciting industry of fashion.
Product code: BPS015F2024C055W
Product description: SLEEVELESS LINNEN WRAP DRESS
Company: Honest by BVBA
Design time: 14,5 working hours
Number of fittings: 3
Location: Ruiselede, Belgium
Address: Bruggestraat 105 – 8755 Ruiselede - Belgium
Owner: Mr Johan Christaens & Ms Coletter Bergez
Number of employees: 18
Cutting time: 33 min
Assembly time: 205 min
Ironing: 10 min
Amount of pieces made: 10 pieces
Amount per size: 2 pieces
THIS GARMENT IS 100% MADE IN EUROPE FOR HONEST BY.
Product code: BPS015F2024C055W
CARE LABEL + MADE IN LABEL
TOTAL COST MATERIALS: 14,53
DEVELOPMENT COST: This covers the cost of the development of the samples, such as pattern making and digitising.
TOTAL COST: 88,55 EURO
WHOLESALE MARK UP: X 2,0
RETAIL MARK UP: X 2,0
HONEST BY RETAIL PRICE (excl. VAT): 354,19 EURO
HONEST BY RETAIL PRICE (incl. VAT): 428,57 EURO
NOTE: Due to a discount on the above price from our Sale Periods the final garment price appears different.
NOTE: All prices are calculated per 1 item.
A classic tailored white shirt excites us to the core and is something the Carlie Ballard range will continue to feature in each of it's collections moving forward.
I wanted to share some fast facts on our Trailblazer shirt for you to ponder and appreciate everytime you button up and head out on your adventure.
It has 17 panels- 2 front panels, 1 back panel, 1 back yoke double layered, 1 collar band double layered, 1 reversible collar double layered, 2 pockets, 1 inner hidden placket, 2 sleeve straps, 2 sleeves, 2 sleeve cuffs, 2 sleeve cuff plackets.
Our organic cotton is from Gujarat in West India where organic farming practices have reduced water consumption by up to 60% than traditional methods.
It is GOTS certified which means it has passed the many stringent global tests ensuring the absence of contaminants like nickel, lead, formaldehyde, amines, pesticides and heavy metals found in conventional cotton fabric.
And the bit we like the best, organic cotton farming is creating healthy and sustaianble farming work for Indian farmers.